How To Get Your Inventory Ready For Prime Day

While the official dates for Amazon Prime Day are still not available, businesses should take this time to prepare themselves. A well-organised sales strategy will help you navigate this season and maximise consumer activity. Let’s take a look at some ways to help you prepare for Amazon Prime Day.

1. Study The Market

For first-time sellers, studying the market and analysing previous years’ sales is crucial. This research will help you understand consumer behaviour, identify trends, and create a strategy that aligns with market demands.

You can start your research by looking at industry reports that provide data on Prime Day performance according to your industry. This factual data will paint a good picture of what you can expect during this year’s Prime shopping season.

You can even check Amazon’s own market insight for a closer look at how some brands perform during Prime Day.

If we look at last year’s reports, it seems fashion, beauty, and home products were among the top-selling categories. Focus on these categories within your offered products as they are proven to attract consumers.

Another great way to study market trends is to research your competitors. You can examine their marketing tactics and product listings to gain significant insights into your strategy. Use this data as inspiration for building your unique Prime Day marketing campaign.

Last but not least, check out customer reviews for similar products. This tactic will give you direct insight into customers’ buying behaviour, which you can use in your products.

Doing in-depth research beforehand will ensure you suffer no logistical problems. If you’re a returning seller, our next tip is just for you.

2. Review Your Sales Data

As a repeat seller, you’re already in a great position to start your Prime Day strategy. You can review last year’s data and gather a goldmine of information to help you build a plan.

Check your data and see which items sold the most. These are proven to attract customers, so consider stocking them up. Unless they were fad objects, you should also feature them prominently in your Prime Day promotions.

Take a closer look at last year’s sales report and see what you can learn about your customers’ preferences. Is there a specific model that outperforms others, or do they prefer a certain colour? All these points will help you tailor your marketing message and inventory to match the customer’s needs.

A good pricing strategy can make or break your sales plan. In your previous data, was there a price level that drove more sales? Understanding this aspect can help you set competitive prices this Prime Day.

An excellent promotional campaign can boost your sales sky-high and help you reach more customers. Look at what promotional materials worked well for you last year. Use this data to fine-tune your current marketing campaign and create compelling offers to reel in your audience.

Apart from your sales data, review your stock management from last year. A good marketing campaign can drive more customers, but you need inventory to keep up with customer demand.

Consider partnering with a 3PL, like Meteor Space, to store all your inventory in one place. This way, you can manage your stock and meet customer demands.

3. Provide Customers With Attractive Deals

Prime Day is all about mega sales and big discounts. To entice new customers, it’s crucial that you create multiple discounts, deals, and promotions on your product listing. That said, you should still review the costs before setting up a discount.

Consider manufacturing and shipping costs, plus Amazon fees and other expenses. This way, you can offer sales that won’t ruin your margins.

Once you’ve got the price sorted, here are four ways to create compelling deals for your customers.

• Prime Exclusive Discounts: this is a special deal offered to Amazon Prime members. Once you set up the deal, Prime members will see the percentage saved on your products.
• Create A Promotion: Your Amazon seller tab offers multiple ways to create promotions. These include “buy one, get one free” or “buy one, get one half-off.” You can also create custom social media promo codes for your clients.
• Coupons: Coupons are a tried and tested promotion tool, and you can use them for Prime Day as well. Once you create a coupon on your Amazon store, customers will see a green tag next to the listed price. This way, they won’t have to go around hunting for deals.
• Lightning Deals: Prime Day Lightning deals are only available for a few hours, so customers will be eager to purchase your products. Such flash deals can increase conversion rates.

4. Refine Your Product Listing

Imagine you find an interesting product, but the description is confusing, and you’re not sure how the product will help you. Any customer reading such a listing will immediately click off to something else.

If you want to make the most of Prime Day, ensure your listings are optimised for customer convenience. A well-written listing will help you get discovered through search and increase clicks and conversions.

For example, a good title for a camping tent can be “waterproof camping tent perfect for 4 people.”

Additionally, providing a short user guide on certain products can boost customer expectations. Some more ways to optimise your listing include:

• More Details: Create rich product descriptions with clear information, such as features and benefits.
• Use Images: Provide high-quality pictures from multiple angles. Think about adding photos or videos that explain how to use the product.
• Keywords: Pepper relevant keywords throughout your listing so customers can easily discover your products.
• Amazon A+ Content: Use this Amazon selling tool to create appealing visuals and other content that complements your products.

5. Take Advantage of Amazon Advertising

Amazon offers various types of advertising opportunities, including sponsored brands, sponsored products and sponsored display ads. Here’s how they work:

• Sponsored brands advertise your product portfolio and the brand story.
• Sponsored products promote individual items that appear in search results.
• Sponsored display ads target consumers based on their shopping interests. Customers can find these ads on or off Amazon.

No matter what ad you choose, make sure it’s compelling and fits within Amazon’s advertising guidelines. You should add professional photos, neat and clear descriptions, and a strong call to action.

Ultimately, your ad should highlight the value of your product and the Prime Day promotion it offers.

Remember, don’t focus on your entire shop; only promote products that are likely to do well during Prime Day. These could be items with high ratings/reviews, trendy products, or your bestsellers.

Another great tip for returning and new sellers is creating your campaign well before Prime Day.

Don’t wait until the last minute to start your campaign. Start ramping up promotional activities well before prime day to attract customers.

6. Streamline Your Fulfilment

Before you start your Prime Day campaign, you must optimise your fulfilment strategy. You might have a great advertising campaign, but any hiccups in logistics can put all that effort to waste.

Meteor Space can help you create a solid fulfilment strategy. You can manage your inventory with real-time tracking and ensure products ship out on time.

Fulfilment services like Meteor Space will handle all product logistics so you can focus on your Prime Day campaigns.

7. Go Beyond Amazon

Amazon ads are powerful but don’t forget other marketing channels as well. If you have a social media profile, you can post about your upcoming deals to attract more customers. Running targeted ads on social profiles will help you find new clients and boost sales.

Other potential channels include emails, websites, and more. Always provide direct links to your Amazon store so that when the Prime Day event starts, customers can easily find your products.

Additionally, you can share customer testimonials, product stories and sales information on social media platforms like Facebook, Instagram, X, or TikTok.

If you’re going with the email route, you can send subscribers promotional emails announcing your upcoming Prime Day sales and discounts.