The Latest Black Friday & Cyber Monday Statistics You Need To Know
Here are some of the most important Black Friday and Cyber Monday statistics that can help you understand consumer buying trends and prepare for the peak season better
Black Friday and Cyber Monday are two of the busiest days for retail businesses all over the world, especially the eCommerce sector. There are countless deals, discounts, sales, and exciting offers that give people more incentive to shop. It is important for businesses to know the latest Black Friday and Cyber Monday statistics to better prepare for the high order volumes.
When you understand consumer buying behavior and trends better, you can make more well-informed decisions in terms of your inventory and order fulfillment. You will also be able to predict consumer demand and make sure you never run out of stock during the busiest shopping days of the year.
In today’s day and age, businesses have also started putting up their Black Friday and Cyber Monday deals and discounts a few days in advance, trying to avoid all the stress and pressure from one day. This helps businesses to distribute their inventory better and fulfill orders on time instead of rushing to get everything done after getting all orders in one day.
There are various ways in which you can use the data and statistics recorded for Black Friday and Cyber Monday to improve your own business and fulfillment strategy. These statistics can also be used by your fulfillment partners to make more accurate inventory forecasts for your business. So, let’s dive right into the latest Black Friday and Cyber Monday statistics!
General Black Friday And Cyber Monday Statistics
196.7 million consumers shopped between Black Friday and Cyber Monday in 2022 (fitsmallbusiness, 2022)
Black Friday and Cyber Monday are two of the busiest shopping days in the year. People all over the world look forward to the BFCM weekend to find the most amazing deals and purchase the items they want to buy. It is also an excellent time for people to do their holiday shopping and buy Christmas presents for their friends and family, which is why such a massive amount of people shopped between Black Friday and Cyber Monday in 2022.
179 million people shopped BFCM (Black Friday Cyber Monday) weekend in 2021 (fitsmallbusiness, 2022)
As you can see from this statistic, the number of people who shopped during the BFCM weekend in 2022 increased from 2021, which was 179 million in 2021. With each year, more people are enticed by the amazing deals and discounts and shop on Black Friday and Cyber Monday.
The number of consumers that shopped BFCM weekend in 2022 was 30 million higher than initial expectations (fitsmallbusiness, 2022)
There were studies and research conducted which predicted the number of people who will shop on the Black Friday and Cyber Monday weekend. However, the numbers in the end were 30 million more than the prediction. This just goes to show that you can never exactly predict consumer behavior and there will always be some differences. It is always better for businesses to be prepared for more business during the BFCM weekend.
Nearly 123 million people shopped at stores between Thanksgiving and Cyber Monday in 2022, up 17% from last year’s 105 million in-store shoppers (fitsmallbusiness, 2022)
More and more people are now comfortable shopping at the physical retail stores instead of only shopping online. The pandemic was a huge reason why the in-store shopping numbers had decreased over the past few years. However, this year saw a 17% increase in the number of people that shopped in physical stores than in 2021, showing us that the world is slowly but surely shifting back to some of our old practices and feeling more comfortable being in a crowd.
NRF reports 130 million people shopped online between Thanksgiving and Cyber Monday in 2022 (fitsmallbusiness, 2022)
The number of people that shop online during the Thanksgiving weekend and Cyber Monday is always high. Cyber Monday is mostly for online discounts and deals, which is why the number of online shoppers is so high. Other businesses also offer great discounts online and through their ecommerce platforms, which is why a lot of people make online purchases. There is no denying how convenient online shopping is, as you can place an order from your laptop or mobile phone and receive it at your doorstep, which is also why people prefer shopping online.
2 million more people shopped online between BFCM weekend in 2022 than the 128 million that shopped online in 2021 (fitsmallbusiness, 2022)
With each passing year, the number of people that shop online increases. In 2021, 128 million shopped online, which increased to 130 million in 2022. People are also still recovering from the pandemic and a lot of us tend to avoid crowded stores, which is also a reason why so many more people prefer shopping online. Ecommerce is a sector that has only grown over the past few years and is showing no sign of slowing down any time soon either.
72.9 million people shopped in-store on Black Friday in 2022 (up from 66.5 million in 2021) (fitsmallbusiness, 2022)
As we can see from the Black Friday and Cyber Monday statistics above, the number of people that shopped in-store during the BFCM weekend increased in 2022. This is mostly because people have finally started feeling a bit more safe being in a large crowd after the pandemic. More people are also vaccinated and have built immunity against Covid-19. As the world is still on its way to going back to normal, these statistics show that everyone is trying.
Black Friday was the busiest day for in-store and online shopping in 2022 (fitsmallbusiness, 2022)
When we look at in-store and online shopping collectively, Black Friday has been the biggest day for retail in 2022, surpassing Cyber Monday. More people have found better deals during Black Friday and made purchases. The revenue from the sales on Black Friday being higher than any other day is because of the discounts and deals offered by the businesses.
NRF reports that Small Business Saturday was the second-busiest day for in-store shopping in 2022, with 63.4 million in-store shoppers (up from 51 million in 2021) (fitsmallbusiness, 2022)
Along with Black Friday, Small Business Saturday was the second-busiest day for in-store shopping at physical stores. It is a day created to shop from small businesses and support your local small businesses. It is a great cause and helps people who might be struggling, which is why people are willing to shop more and spend money on Small Business Saturday. It is also a part of the Thanksgiving weekend, which generally is a time when people are making more purchases in-stores.
77% of Small Business Saturday shoppers specifically shopped small businesses in 2022 (fitsmallbusiness, 2022)
Small Business Saturday is part of the BFCM shopping weekend, which is why the number of shoppers and sales is generally high. However, it is important to note that on that day, more people specifically shopped from small businesses in 2022. It is a great way to show support to your local and international small businesses, and help them grow their sales and revenue.
Shoppers spent 11.3 billion USD on Cyber Monday in 2022 (fitsmallbusiness, 2022)
When it comes to the total sales revenue, Cyber Monday is by far the biggest day of 2022. It is important to note that shoppers spent a total of 11.3 billion on Cyber Monday, taking advantage of the excellent deals and discounts. Cyber Monday is one of the busiest days of the year for businesses, which is why you need to make sure your business is prepared to handle higher order volumes. If you run out of stock during Cyber Monday, it can hinder your sales and you might miss out on many opportunities, which is why you should always make sure your inventory is well-prepared to meet consumer demands during peak shopping times like Cyber Monday.
Consumers spent 5.3 billion USD on Thanksgiving in 2022 (fitsmallbusiness, 2022)
Compared to Cyber Monday and Black Friday, the amount spent on shopping on Thanksgiving day is not as high. However, a lot of people start their BFCM weekend shopping earlier in the week these days, which is why many people also make purchases on Thanksgiving day.
Consumers spent 9.12 billion USD on Black Friday in 2022 (fitsmallbusiness, 2022)
After Cyber Monday, consumers spent the highest amount on sales on Black Friday in 2022. Of course, Black Friday is a huge day for retail everywhere and people look forward to it all year just so they can avail amazing deals and discounts on the products they have wanted the whole year. It is also why the money spent on sales on Black Friday is so high. Businesses also tend to offer excellent discounts and lower prices, and people are more tempted to spend their money.
Consumers spent 4.6 billion USD on Small Business Saturday in 2022 (fitsmallbusiness, 2022)
Small Business Saturday is also part of the BFCM weekend, and people are already in the buying spirit. Buying from small businesses is a great initiative and small businesses sell various items, making sure customers can always find something they are looking for. Shopping from small businesses is also a great way of finding nice Christmas presents for friends and family, which is why the sales on Small Business Saturday are also high.
Consumers spent 4.96 billion USD on Sunday in 2022 (fitsmallbusiness, 2022)
Once people are in the buying spirit, they will spend money throughout the Black Friday and Cyber Monday weekend, including on Sunday. The amount consumers spent on Sunday during the BFCM weekend was also very high, because a lot of businesses keep the discounts and offers going from Thanksgiving till Cyber Monday.
Consumers spent $325.44 on average over the BFCM weekend in 2022—up 8% from 2021 (fitsmallbusiness, 2022)
On average, each consumer spends over 300 USD over the Black Friday and Cyber Monday weekend in 2022. This is an increase of 8% from 2021. This shows that people are willing to spend at least 300 USD on purchases, especially if they can find great deals. There are also many people who save all year to be able to spend more money during the BFCM weekend. People are also making purchases for Christmas presents during this time and tend to spend more money on shopping than they regularly would.
97% of Thanksgiving weekend shoppers in 2022 made holiday-related purchases (fitsmallbusiness, 2022)
Of course, almost all of the purchases made by shoppers during the Thanksgiving weekend in 2022 are related to the holidays. The BFCM weekend comes around right before the Christmas holidays and winter break starts and people are looking to make holiday purchases and do their Christmas shopping. The sales and discounts being offered during Black Friday and Cyber Monday weekend are excellent for people who want to buy holiday presents and gifts for their friends and family.
Of the average $325.44 shoppers spent over the BFCM weekend in 2022, $229.21 was on gifts (fitsmallbusiness, 2022)
When you are preparing for the Christmas season, you have to purchase presents for your loved ones. Buying presents for everyone can be expensive, which is why doing it during the Black Friday and Cyber Monday weekend is an excellent idea. People can take advantage of the huge discounts and lowered prices and get amazing products and the latest items at low and affordable prices. This is why out of the average 300 USD a shopper spent during the BFCM weekend, 200 USD was spent on gifts and presents for their friends and families.
Shopify merchants saw a record $7.5 billion in sales in 2022 (fitsmallbusiness, 2022)
Shopify has cemented its place as one of the top platforms for ecommerce stores and businesses. Countless online stores are set up on Shopify because they offer excellent services for ecommerce businesses. The huge number of online stores being hosted on Shopify also means the platform sees huge sales revenue each year. In 2022, Shopify merchants recorded a groundbreaking 7.5 billion USD in sales for the platform.
More than 52 million shoppers purchased from Shopify stores over the BFCM weekend, an 18% increase from 2021 (fitsmallbusiness, 2022)
Shopify has been a leader when it comes to online stores and ecommerce businesses. Many businesses use Shopify to set up their stores and run their businesses, which is why Shopify gets record numbers, especially during peak seasons. In 2022, more than 52 million shoppers made purchases from Shopify ecommerce stores during the Black Friday and Cyber Monday weekend. This was an 18% increase from the number of shoppers recorded back in 2021.
43% of shoppers used debit cards compared to 38% who used credit in 2022 (fitsmallbusiness, 2022)
When you look at the Black Friday and Cyber Monday statistics, you also need to examine consumer behavior and their buying habits. It is clear that more shoppers prefer using debit cards compared to credit cards during the Black Friday and Cyber Monday weekend. If you want to make sure your customers have a smooth shopping experience, it is important that you can process their debit card purchases without any trouble along with credit card purchases as well.
Consumers are only 47% done with holiday shopping after the Thanksgiving weekend (fitsmallbusiness, 2022)
Although it may seem like most people complete their holiday shopping during the Black Friday and Cyber Monday weekend, that is not the case. Even after making mostly holiday-related purchases during the BFCM weekend, consumers are only 47% done with their holiday shopping. However, some businesses and stores still have Christmas and end of season sales going on during the month of December, and the sales are usually high before Christmas comes around.
From Thanksgiving through Cyber Monday, 20%–21% of online orders were picked up in-store (fitsmallbusiness, 2022)
A lot of people prefer when they can place orders online and pick them up from the store. During the Black Friday and Cyber Monday weekend, 20% to 21% of the orders placed online were picked up by the customers from the stores. However, this number is still not as high as it used to be before the pandemic hit. Some people still want to avoid going to the stores for any reason and don’t want to be in a crowded place, which is why the rate for store pick up is low.
Walmart overtook Amazon for online shopping searches (fitsmallbusiness, 2022)
When it comes to shopping online, people usually go to a few websites and ecommerce platforms that they are used to, Walmart and Amazon being two of the most popular ones. Although Amazon is a crowd favorite all through the year, during the Black Friday and Cyber Monday weekend, Walmart overtook Amazon for online shopping searches. This means, more people are on the Walmart website looking for items they want to purchase and taking advantage of the discounts available.
Black Friday Statistics And Consumer Perspectives
72.9 million people shopped in-store (up from 66.5 million in 2021) for Black Friday in 2022 (fitsmallbusiness, 2022)
Black Friday is by far one of the most popular days for shopping and sales in the year. In 2022, 72.9 million people shopped in-store on Black Friday. This is a huge increase from 66.5 million people in 2021. If anything, this Black Friday statistic shows how people are becoming more comfortable shopping inside physical stores once again after the pandemic.
87.2 million people shopped online (more than during Cyber Monday) for Black Friday in 2022 (fitsmallbusiness, 2022)
More people shopped online for Black Friday in 2022 than they did for Cyber Monday. A giant total of 87.2 million people took part in Black Friday shopping online. This is a huge number and shows how many people look forward to days like Black Friday to shop online. It also indicates that the discounts and offers for Black Friday might have been better than Cyber Monday this year, which is why more people decided to make purchases on Black Friday.
Over 42% of shoppers said the deals were better than they expected for Black Friday in 2022 (fitsmallbusiness, 2022)
Over the years, people have stopped expecting a lot from Black Friday and Cyber Monday deals and discounts. A lot of people even tend to lose their trust in brands because of these discounts and deals. However, people noted that during Black Friday this year, the deals exceeded their expectations and they got items at better prices with great discounts.
The in-store traffic for Black Friday in 2022 was still 27% below pre-pandemic rates in 2019 (fitsmallbusiness, 2022)
There is no doubt that the world is slowly turning back to normal after the pandemic. However, there is still a high number of people who don’t want to risk being in a crowded place, even for shopping. The Black Friday sales and discounts are amazing even for in-store shopping, which is why there is a risk that a lot of people would be shopping in-store. The statistics show that even though there were a lot of in-store shoppers on Black Friday, the numbers are still 27% less than the people that were shopping in-store on Black Friday in 2019.
`154.5 million Americans shopped in-store and online on Black Friday in 2021 (fitsmallbusiness, 2022)
When it comes to the United States, there were a lot of people who decided to shop in-store on Black Friday. Over 154 million Americans went to the physical stores to avail the amazing Black Friday sales and discounts. Most people want to use the Black Friday deals to get great products, especially for Christmas gifts, which is one reason they go to the physical stores to purchase the products. It can be better for them to see and shop items in person so they can make the best decision.
People spent an average of $301.27 on Black Friday in 2021 (fitsmallbusiness, 2022)
Black Friday in 2021 was a huge day for sales and purchases. On average, people spend a little over 300 USD each on shopping. There are a lot of people who wait for Black Friday sales all year to make some big purchases or to do their Christmas shopping, which is why on average, each person spends over 300 USD on their shopping.
Clothing and accessories were the most popular items during Black Friday in 2021 (51%) (fitsmallbusiness, 2022)
Clothing and accessories are some of the most purchased items all year round, and they also take the number one spot on Black Friday sales, with 51% of Black Friday sales being clothing and accessories. Whether it’s ecommerce or through physical stores, clothing and accessory stores make more sales than any other sector. Many people who are buying presents for the holiday season also prefer to purchase clothing and accessory items as gifts as most people appreciate receiving them as gifts.
Toys were the second most popular item during Black Friday in 2021 (32%) (fitsmallbusiness, 2022)
Black Friday comes right before the holiday season and a high amount of the total purchases made during Black Friday are for holiday gifts and presents. When you are purchasing presents, you need to buy things for children, which is why toys were the second most popular item during Black Friday in 2021, with over 30% of the sales being toys. People tend to buy Christmas gifts for their children during Black Friday to get the best deals, and the number of sales of toys is very high.
Retailers providing curbside or in-store pickup options increased their year-over-year Black Friday revenue an average of 50% more than retailers that did not provide these services (fitsmallbusiness, 2022)
A lot of people that shop online during Black Friday want to be able to pick up their orders from the stores or need curbside pickup options. This is important because delivery can take time during the busy season and people prefer to see the items and pick them up themselves after they place an order online. It is also easier for them to make any returns then and there if there is an issue with what they ordered. This is why stores that offered curbside pickup or in-store pickup services saw their revenue increase by more than 50% compared to the previous year.
42% of 2021 Black Friday ecommerce revenue came from mobile sales (fitsmallbusiness, 2022)
Mobile phones have made online shopping easier and more convenient than ever. Even without the Black Friday sales and deals, a lot of people browse online stores through their mobiles and make purchases. Online shopping through mobile phones is more accessible, which is why 42% of the Black Friday ecommerce revenue generated in 2021 came from mobile sales. If you want your business to be successful and accessible for people, you need to make sure your online store is mobile-friendly and consumers can have a smooth shopping experience through their mobiles.
Cyber Week 2021’s average discounts were 26% (fitsmallbusiness, 2022)
On average, the discounts that businesses offered during the Black Friday and Cyber Monday week were 26%. Although it might not seem like a lot, it still means there were many stores that offered more than 25% discount on their items, and people could easily complete their holiday shopping with such amazing deals and sales.
59% of shoppers thought brands did not do enough to prepare for the influx of Black Friday sales in 2021, but this number has dropped to 44% in 2022 (fitsmallbusiness, 2022)
After Black Friday sales in 2021, almost 60% of the shoppers were not satisfied with the shopping experience and believed that brands did not do everything they could to prepare for the consumer demand during the sales. People felt that businesses were not prepared for the influx of sales and the shopping experience was not the best. However, this number has gone down significantly for 2022, with more people now having faith in the brands and believing that they are well-prepared to handle the high volume of sales on Black Friday.
50% of shoppers anticipate that the items they actually want to buy will be full-priced (fitsmallbusiness, 2022)
When it comes to Black Friday sales, around 50% of people who want to make purchases believe that the items they actually want to buy will still be full-priced. People think that the items that are most popular and pricey are not put on sale by the brands and they cannot get great discounts or deals for the items they really want to purchase.
48% of consumers believe that brands push low-quality products during Black Friday in 2022, and while this is not a great public perception, it has improved since 2021, when 56% of consumers carried this belief (fitsmallbusiness, 2022)
In 2021, 56% of the consumers believed that brands, whether online or offline, use Black Friday to push the products that are low-quality or are not selling out that fast. People believed that Black Friday is used as an opportunity by these brands to clear out their stock. This is not a great public perception, however, it has improved in 2022 with now 48% people still believing that brands use this technique on Black Friday.
36% of shoppers feel pressure to make purchases on Black Friday in 2022, compared to 57% of shoppers who felt this way in 2021 (fitsmallbusiness, 2022)
As consumers become more comfortable with online shopping and finding great deals all year round, they feel less pressured to make purchases on Black Friday. In 2021, almost 60% of consumers felt pressured to make a purchase on Black Friday. This number has come down significantly, with only 36% of shoppers now feeling this pressure in 2022.
37% of consumers say Black Friday deals impact their trust in a brand (fitsmallbusiness, 2022)
As a brand or business, you need to make sure that the deals you offer your customers on occasions such as Black Friday don’t take away the reliability of your brand. This is why it is extremely important that you offer legit deals and discounts for your customers and make them feel like they can still trust your brand. Around 37% of consumers think that the deals they get from brands on Black Friday have a huge impact on the trust they have in a brand.
46% of consumers believe brands prioritize new customers over existing customers during Black Friday (fitsmallbusiness, 2022)
Almost 50% of consumers believe that Black Friday is an event that is used by businesses and brands to bring in new customers instead of making their existing customers happy. People believe that these deals are used by brands to attract new consumers and grow their customer base instead of catering to the customers that already exist.
58% of consumers won’t shop in person during Black Friday in 2022 due to large crowds (fitsmallbusiness, 2022)
Although the pandemic has settled down a fair bit, consumers are still hesitant to shop in person in 2022. Black Friday sales and discounts can attract huge crowds to the physical stores, and people are still hesitant to be in a place with large crowds. This is why businesses and brands still need to focus on their online stores and the deals they offer online to make sure their customers don’t feel left out even when they are not going to the physical stores to shop.
67% of consumers are more interested in Black Friday deals due to rising inflation rates on everyday goods (fitsmallbusiness, 2022)
Black Friday brings a lot of discounts on everyday goods as well, which is one of the things that attracts people the most. According to surveys, 67% of consumers are interested in Black Friday deals because of the increasing inflation rates on everyday goods. People want to use Black Friday sales to stock up on everyday goods and get great deals to avoid the ever-increasing prices.
79% of consumers agree retail locations should be closed on Thanksgiving (fitsmallbusiness, 2022)
Around 80% of consumers think retail locations should be closed on Thanksgiving. Although Black Friday and Cyber Monday are around Thanksgiving, people believe that the retail stores should be closed for the Thanksgiving holiday. This is also because a lot of people don’t want to see people working on a day that is supposed to be a holiday in the United States.
Black Friday Shopping Trends And Statistics
Black Friday shopping is started early in 2022, with 31% of consumers shopping on Thursday (fitsmallbusiness, 2022)
Businesses have begun starting the Black Friday sales earlier in the week, which is why the shopping for Black Friday also started early in 2022. More than 30% of the consumers were shopping Black Friday sales on Thursday. The BFCM weekend has extended to the whole week, with businesses having deals and discounts throughout the week.
86% of millennials/Gen Y/Gen Z say they will be doing their Black Friday shopping online instead of in-store (fitsmallbusiness, 2022)
When it comes to millennials/Gen Z/ Gen Y, they prefer doing their Black Friday shopping online instead of going to the physical store. These people feel more comfortable shopping online and are more used to it as well. This is why 86% of millennials and Gen Z will be shopping online for Black Friday in 2022 as well.
73% of female shoppers are planning to do their Black Friday shopping online, compared to 65% of men (fitsmallbusiness, 2022)
When it comes to online shopping, more female shoppers will shop online and more male shoppers choose to go to the physical stores. For Black Friday in 2022, over 70% of female shoppers chose to make their purchases online. Shopping online for Black Friday is also more convenient for some people and it also enables you to avoid being in large crowds, especially after the pandemic.
Of the 32% of consumers predicted to shop in person on Black Friday 2022, 62% will visit Walmart, 58% will visit Target, and 34% will visit shopping malls (fitsmallbusiness, 2022)
Black Friday sales are huge in stores such as Walmart and Target. More people wait for Black Friday sales to purchase gifts and also everyday items, both of these can be found at Walmart and Target, making them two of the most visited stores during Black Friday in 2022. People can find everything they need, at amazing prices, making their holiday shopping and everyday shopping easier than ever.
46% of Black Friday shoppers say they are not willing to wait 30 minutes to enter a store; only 38% indicated they are willing to wait between 30 minutes and an hour (fitsmallbusiness, 2022)
Another reason why more people shop online instead of visiting physical stores is because of the long wait outside stores. A lot of people have to stand in lines and wait for around 30 minutes to an hour to enter a store on Black Friday. 46% of shoppers on Black Friday are not willing to wait 30 minutes to get into a store and make purchases. This is why online shopping is incredibly high during days like Black Friday. Only 38% of people say they are willing to wait 30 minutes or more to enter a store on Black Friday.
A study from Drive Research found that in 2022, 69% of people plan to shop online and 32% in person (fitsmallbusiness, 2022)
There is a huge majority of people who are more willing to shop online than in person for Black Friday in 2022. Shopping online is faster, and more efficient. Not only that, you don’t have to travel to any place and you can shop online from anywhere in the world. Online shopping becoming more convenient and accessible is why people prefer to not visit physical stores, especially during days like Black Friday. When you shop online, you can avoid waiting in lines and being around a huge crowd, especially after the pandemic.
54% of shoppers stated that they are more likely to shop at stores that offer buy online, pick up in-store (BOPIS) options (fitsmallbusiness, 2022)
A lot of people enjoy shopping online but don’t want to wait a long time for their orders to be delivered to their homes, which is why they are more likely to shop at stores that can offer buy online, pick up in store option for them. This enables them to check all items before picking them up and they can make any returns or exchanges if they want on the spot inside the store.
A study from Drive Research found that on Black Friday in 2022, 78% of men plan to shop for electronics, while 77% of women plan to shop for clothing and accessories (fitsmallbusiness, 2022)
The category men and women shop for on Black Friday differs a lot. According to a survey conducted by Drive Research, most men are looking forward to shopping for electronics and gadgets during Black Friday. The same research showed that 77% of women look forward to the deals on clothes and accessories to purchase those items during the Black Friday sales.
Cyber Monday Statistics And Consumer Behaviour
According to Adobe Analytics, 2022 Cyber Monday sales totaled $11.3 billion, a 5.3% increase over last year (fitsmallbusiness, 2022)
Cyber Monday is another day that has become essential for shopping. People wait all year for Cyber Monday and the deals and discounts they can avail. Whether it is a small business or a large enterprise, companies all over the world prepare for Cyber Monday and offer exciting deals and discounts. This is the reason why Cyber Monday sales reached a peak of 11.3 billion USD, which was an increase of 5.3% since last year.
National Retail Federation reports 77 million people shopped online during this year’s Cyber Monday (fitsmallbusiness, 2022)
A huge number of people look forward to Cyber Monday and make their holiday purchases through Cyber Monday. According to statistics, 77 million people shopped online on Cyber Monday in 2022. There are many sales and deals that provide incentive for people to shop online. Ecommerce businesses and online stores have also made it more convenient to shop online during Cyber Monday.
A record 59% of online shoppers purchased from mobile devices, compared to 52% last year (fitsmallbusiness, 2022)
As technology advances and mobile devices are becoming more common, more people make their online purchases through mobile devices. Compared to 52% of people shopping through mobile devices in 2021, 59% people shopped from mobile devices in 2022. Using your mobile devices to shop online during Cyber Monday is easy and convenient, and more people can get fast access to the best deals and discounts.
22.6 million people shopped in-store during Cyber Monday (fitsmallbusiness, 2022)
The number of people who shop in-store during Cyber Monday is not as high as Black Friday. However, there is still a high number of people who make purchases from physical stores on Cyber Monday. More than 22 million people went to physical stores to shop on Cyber Monday in 2022.
In 2021, Cyber Monday hit $10.7 billion in sales and 97.3 million shoppers (fitsmallbusiness, 2022)
In 2021, Cyber Monday sales were more than 10 billion USD and over 97 people made a purchase on the day. Cyber Monday has become one of the biggest shopping days for the year, and businesses everywhere need to be prepared for high sales volumes. It is crucial that all businesses can have their inventories prepared for the sales on Cyber Monday.
Adobe found that spending was down over 1.4% from 2020 to 2021, representing about $100 million of revenue loss (fitsmallbusiness, 2022)
According to the data recorded and published by Adobe, the spending was down 1.4% from 2020 to 2021. This means that less people shopped on Cyber Monday in 2021 than they did in 2020. This can also be due to businesses offering better discounts and deals in 2020 compared to 2021.
Despite the drop in revenue YOY, Cyber Monday is still the biggest online shopping day of the year, with just the U.S. consumers spending an average of $12 million every minute during peak times (fitsmallbusiness, 2022)
Even after a drop in the total sales revenue on Cyber Monday compared to the previous year, Cyber Monday is still one of the biggest days for online shopping in the U.S. On average, 12 million USD is spent every minute during the peak times on Cyber Monday. People are still using Cyber Monday to get the items they want and also do their holiday shopping for the coming holiday season.
Over the BFCM weekend, more than 40 billion messages were sent to customers, increasing 34% from 2020. Not only that, but mobile push notifications grew 114% and email volume increased by 25% from the previous year (fitsmallbusiness, 2022)
Of course, marketing is one of the most crucial aspects of Black Friday and Cyber Monday sales. It is crucial that businesses let their customers know about the sales and deals they are offering. This is why more than 40 billion messages are sent out to customers during the Black Friday and Cyber Monday weekend, with businesses taking their marketing extra seriously and making sure all customers are aware of the discounts and sales.
Online shopping is more than 3x more popular than in-store shopping for Cyber Monday (fitsmallbusiness, 2022)
Cyber Monday is mainly a shopping day for online businesses and ecommerce sales. Although the sales extend to the physical stores as well, the online sales are three times more than the sales made in-store. Businesses have to prepare their online stores and ecommerce sales platforms for the big day. Cyber Monday is the biggest day for online sales in the year.
Amazon, Walmart, and eBay were 2021’s Cyber Monday traffic leaders (fitsmallbusiness, 2022)
In 2021, Amazon, Walmart, and eBay were the traffic leaders for Cyber Monday. Most people were on the Amazon, Walmart, and eBay websites for their online shopping needs. These online platforms also offer amazing discounts and deals, and create an excellent shopping experience for their shoppers on Cyber Monday, making sure the website servers can handle the high traffic.
According to Salesforce data, Cyber Week 2022 saw an increase in average selling price (ASP) by 11% in the U.S., while average discounts fell 8% year-over-year to 26% (fitsmallbusiness, 2022)
According to the statistics, businesses increased the average selling price for Cyber Monday compared to previous years, and the discounts were not as high as before. This means people did not get lower prices like the previous Cyber Mondays.
BNPL (buy now, pay later) services are growing in popularity across the board, and Cyber Monday 2021 saw a 21% increase in BNPL revenue compared to 2020 (fitsmallbusiness, 2022)
Buy now, pay later services are becoming more popular with each passing year. Businesses that offer BNPL services make more sales revenue on Cyber Monday compared to the businesses that don’t offer these services.
18% of online orders on Cyber Monday were from buy online, pick up in-store (BOPIS) (fitsmallbusiness, 2022)
Buy online, pick up in-store is also becoming essential for Black Friday and Cyber Monday sales. A lot of people prefer to use this method for their shopping, which is why it is important for businesses to offer BOPIS services.
For the 2021 BFCM weekend, mobile claimed a 69% share of online shopping traffic (compared to only 31% for desktop) (fitsmallbusiness, 2022)
Most of the traffic for online shopping for the Black Friday and Cyber Monday weekend came from mobile devices. Shopping and browsing from mobiles is a lot easier and accessible, which is why 69% of the shopping traffic came from mobiles compared to just 31% from desktop.
Online conversion rates were 4% on desktop and only 2% on mobile in 2021 (fitsmallbusiness, 2022)
Although most of the online traffic came from mobile, the conversion rates for mobiles was lower than desktop. The desktop conversion rates were 4%, whereas the conversion rates for mobile were only 2%.
A study from Tidio found that 64% of shoppers prefer limited-time, but larger discounts as opposed to smaller, long-term deals (fitsmallbusiness, 2022)
People are prepared to shop on Cyber Monday, which is why a limited time deal that gives a larger discount is more preferred compared to a long term deal that offers a smaller discount. If you want to keep your customers happy on Cyber Monday, it is important that you can offer larger discounts for Cyber Monday, even if it is for a short time period.
Free shipping is customers’ top consideration when shopping online for Cyber Monday (fitsmallbusiness, 2022)
When people are shopping online for Cyber Monday, they want free shipping. This is why it is essential that your business can provide free shipping for your customers, especially during the Black Friday and Cyber Monday weekend.
According to data from Google, 54% of Cyber Monday shoppers use five or more shopping channels to shop on Cyber Monday (fitsmallbusiness, 2022)
This statistic shows how important it is for a business to use multiple sales channels for their company. During Cyber Monday, more than 50% of the shoppers use five or more shopping channels for their purchases.
Cyber Monday Projections
Adobe predicted that Cyber Monday 2022 will see a record-breaking $11.2 billion in spending, increasing 5.1% YoY (fitsmallbusiness, 2022)
Cyber Monday is bigger than ever in 2022. More people are comfortable making online and offline purchases and the sales revenue for Cyber Monday in 2022 is more than 11 billion USD, making it the biggest online shopping day in the year.
A study from Drive Research found that 64% of respondents are planning to shop on Cyber Monday in 2022, and compared to 2021, that’s an increase of 42% (fitsmallbusiness, 2022)
Cyber Monday is one of the biggest shopping days of the year, and more people plan on shopping than the year before with a huge increase in the percentage of shoppers for Cyber Monday.
64% of people will be participating in Cyber Monday but for older generations, the participation rate is slightly lower, with only 49% of Baby Boomers and the Silent Generation are planning to shop that day (fitsmallbusiness, 2022)
This statistic shows that big online shopping days like Cyber Monday are more popular in the younger generation compared to the boomers and silent generation.
You can expect to see more female than male shoppers this Cyber Monday, with 69% of females planning to shop compared to only 58% of males (fitsmallbusiness, 2022)
When comparing the genders, there is a higher percentage of female shoppers during Cyber Monday than male shoppers. This is also because more females are interested in shopping online than male shoppers.
Amazon was the choice of 80% of people; Target and Walmart were next with 51% and 50%, respectively (fitsmallbusiness, 2022)
Amazon, Target, and Walmart are the main choices for shopping for most people on Cyber Monday.
66% of online shoppers are going to spend more than last year, which can partially be attributed to inflation and partially to the increased proliferation of the holiday (fitsmallbusiness, 2022)
People spend more money than the year before on every Cyber Monday mostly because of inflation and the increase in prices for products.
The first Amazon Prime Day event of 2022 drove record online sales for the retail industry overall, with $73.7 billion spent, up 20.9% YoY and a second Prime Day event was held in early October, which can cause Cyber Monday sales to take a hit (fitsmallbusiness, 2022)
Amazon Prime Day has also become one of the biggest online shopping days in the year and can be a competition for Cyber Monday. The high number of sales made on Amazon Prime Day can cause the sales of Cyber Monday to take a hit and become lower.
Discounts for computers are expected to be as high as 32% (up from 10% in 2021), while electronics discounts are set to hit 27% (up from 8%), and toys at 22% (up from 19%) (fitsmallbusiness, 2022)
The discounts for electronics such as computers are the highest on average, with the discounts being higher than 30%. Other electronic discounts are also as high as 27%. The discounts offered on toys are also up to 22% from 19% in the previous years.
Are You Looking For Efficient Fulfillment During The Peak Season?
Fulfilling orders, whether you are an online business or an offline one, can be a challenge, especially during the peak shopping times like Black Friday and Cyber Monday. If you carry out in-house order fulfillment for your business, it can become difficult to track and manage all the orders you get during Black Friday and Cyber Monday.
One of the best options for businesses is to team up with experienced fulfillment companies that can help them navigate the peak seasons with ease. When you work with a leading 3PL fulfillment center, like Meteor Space, you don’t have to spend any time worrying about your inventory replenishment, tracking and managing orders, picking and packing orders, or getting the orders delivered on time; we do it all for you!
Here at Meteor Space, we make sure that all your inventory is kept safe and secure at our state-of-the-art facility. We replenish your stock for you and use our accurate forecasts to make sure you never have to face stockouts during the important days like Black Friday and Cyber Monday.
With our help, you can make sure all your customers receive orders on time and all the orders are also accurate. Meteor Space handles all your fulfillment needs, letting you save your time and money. When you work with Meteor Space, you can forget about the worries of peak seasons, and focus on your marketing!
Sounds like everything you have been looking for?
Get started today!